Apple CEO: ‘Amazon Flaming didn’t dent our sales’
Published January 25, 2012 | 
If purchases of the successful-if-flawed Amazon Flaming bit into iPad sales during the holiday season, Apple CEO Tim Make didn’t see it.
“I looked at the data peculiarly in the US on a weekly basis subsequently Amazon launched the Kindle Fire, and in my reckon there wasn’t an obvious result on the [iPad sales] numbers,” Fix said analysts and reporters during a yell afterwards Apple declared its impressive first-quarter financial results on Tuesday.
When one analyst taken him if he received heard the speculation that some customers had looked at the $199 Fire, felt it wanting, then impressed up the price ladder to the $499-to-$829 iPad, Ready enunciated that, yes, he had discovered that theory, simply he discounted it.
“Whether that’s happening on a very, very large basis, I don’t know,” he said. “Again, my ain reckon is – look at our data in the US – there was no obvious change.”
But if the iPad didn’t tempt prospective purchasers dead from lower-priced fondleslabs, it did experience an upshot on the sales of another of Apple’s offerings: the Mac.
“There is cannibalization, clearly, of the Mac by the iPad,” he admitted – although with 5.2 million Macs sold during the quarter, a 26 per cent increase over the year-ago quarter, that issue was hardly fatal to Apple’s Mac Os X boxes.
Cook added that Apple believes that if anyone is suffering from the iPad’s success, it’s PC manufacturers. “And there’s many more of them to cannibalize,” he said, “and therefore we love that trend. We consider it’s swell for us.”
That said, the iPad is making inroads into traditionally strong Mac markets. In K-12 education, for example, Cook said that Apple sold doubly as many iPads equally Macs – though he didn’t supply a time frame. “Generally speaking,” he said, “education adopts new technologies evenhandedly slowly, thus that’s passably surprising.”
Cook characterized as “remarkable” the sale of over 55 million iPads since the “magical and revolutionary” Cupertinian fondleslab shipped in early April 2010.
iPad sales will proceed to grow, Fix said. “I clearly believe, and many others in the fellowship believe, that there will got a daytime when the tablet market, in units, is larger than the PC market,” citing IDC’s late research that rendered tablet sales experience already exceeded desktop-PC sales in the US.
And when Fix says tablet, he means iPad, and not “limited-function tablets and e-readers” that he relegated into a different category altogether. “There’s understandably customers that will buy those,” he said, “and I consider they’ll sell a fair routine of units, merely I don’t think that people who want an iPad will settle for a limited-function [device].”
As for competition from full-function tablets such as, say, the Motolola Xoom, Samsung Galaxy Tab, the less-than-concisely named Asus Eee Pad Transformer Prime, and their ilk, Fix was sanguine. “Y’know, last yr was supposed to be the year of the tablet,” he said. “I think virtually people would accord that it was the year of the iPad – for the instant year in a row.”
But when he was necessitated if the tablet market was simply a “two-horse race” between the iPad and Android-based devices, Cook did admit that not completely important players had yet joined that race.
“There’s a horse in Redmond that ever suits up, and ever runs, and will keep running,” he said. Merely no subject how many horses there will finally exist in that race, “We just want to stay forward and exist the lead one
